Branding: Athletes Vehicle to Wealth

Godfrey W. Eneas
Mon, 28 Nov 2022 00:00:00 +0000

Professional sports are big business today. No longer are professional team moguls and media companies the chief beneficiaries of lucrative sports enterprises,athletes have to be added to the list. The athletes vehicle to wealth is through branding.The development of a commercial brand can take place through different venues. It does not matter whether or not your performance is in one of the mega-arenas or stadia of a major global metropolis like New York City, London, Paris etc. It could be setting a world record in one of the national stadia in one of small islands in the Eastern Caribbean. Branding is the promotion of a particular product by means of advertising.In consumer economies, advertising agencies use a range of vehicles to influence people to spend money on a range of commodities. Branding is suppose to generate loyalty to a commodity.